Sketch, illustrator version and 1st color option shown here.
illsurge ARTWORK : "Shake" from illsurge on Vimeo.
Monday, December 27, 2010
Sunday, December 26, 2010
Thursday, December 23, 2010
Photo Flash Technology Creates After Image Visible When Eyes Are Closed
LONDON (AdAge.com) -- BMW Germany is literally getting into consumers' heads, by burning its logo onto the insides of their eyes.
Using pioneering new "flash projection" technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.
The flash projection spot was filmed in English, and BMW plans to show it in other markets after the German trial, but has not yet decided where.
The black-and-white ad, for the car's motorbike division, Motorrad, stars BMW motorcycle racing driver Ruben Xaus, who came second in the world Superbike championships this year.
Speaking over dramatic footage of himself riding a motorbike, he talks about the questions people ask him about his daredevil racing, and explains that he is living his dream. During this sequence, the audience experiences an unexplained and unexpected flash.
Then Mr. Xaus tells the viewers, "Just close your eyes. Look deep into yourself. Maybe it's your dream, too. It's in you. Close your eyes and you will see it." He looks directly into the camera and commands: "Close them. Now."
As the audience obeys, they see the BMW letters hovering inside their eyelids. The company claims that the flash is completely harmless.
A BMW spokeswoman said, "We literally got inside people's heads, involving them instead of boring them and generating a more intensive connection to our target group. Our brand should be innovative, emotional and dynamic."
German agency Serviceplan worked with BMW on the project, which is part of BMW's "Welcome to Planet Power" campaign that targets young potential bikers.
Tuesday, December 21, 2010
Wednesday, December 15, 2010
wow - watch this.
Amazing Artist Steven Lopez. just watch.
After Midnight 9: Alicia Keys "No One" (The Dr.EZ antidote) from Steven Lopez on Vimeo.
After Midnight 9: Alicia Keys "No One" (The Dr.EZ antidote) from Steven Lopez on Vimeo.
Tuesday, December 14, 2010
illsurge : CMYK Bear Set
SURGE's CMYK Bears, These will be hand painted on Birch Wood 3'x3'. Pictures of the actual project in production to follow soon.
Below are only the Vector files.
Enjoy!
Monday, December 13, 2010
Monday, December 6, 2010
illsurge : Friends With You - Rainbow City, Art Basel 2010
took the family to spend the day at Rainbow City, a Friends With You instillation for the Miami Art Basel, 2010.
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