illsurge : Amazing Alex 1982 (The Dance)

illsurge : Get Them Off Your Dog (People as Fleas (Great Marketing)

Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive 'floor sticker' in an Jakarta shopping center .

The ad, for Jakarta's pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan 'Get them off your dog.'

Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like 'yikes!' The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. - Tuija Seipell

illsurge : Fitness First - Wait Watching (Very Cool Marketing)

No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level. - Lisa Evans

illsurge : Mos Def – Magnetic Arts (Prod. DJ Honda)

Mos Def and DJ Honda brought forth a masterpiece back when they created one of Hip Hop’s most distinguished records, Travelin Man. 12 years later, both men team up to pick up where they left off, putting together this new single entitled, “Magnetic Arts.” The first featured single off DJ Honda’s upcoming LP, DJ Honda IV



Listen to the single here!


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illsurge : Get ready for the lyrical onslaught of Slaughterhouse

I can wait till this album drops, lyrically Joe Budden and Joel Ortiz are sick. Listen to snippets of the album here!
The album drops on August 11, 2009